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Home / Yes I m Looking Again for You Please Consider Releasing Me From This I Hate the Searches

Yes I m Looking Again for You Please Consider Releasing Me From This I Hate the Searches

"Google.com" redirects here. For the company itself, come across Google.

Search engine from Google

Google Search
Google 2015 logo.svg

Screenshot

Google Homepage.svg

Google Search homepage as of March 2020

Type of site

 Web search engine
Available in 149 languages
Possessor Google
Revenue Google Ads
URL www.google.com Edit this at Wikidata
IPv6 support Yep[i]
Commercial Yes
Registration Optional
Launched 1997; 25 years agone  (1997)
Current condition Online
Written in Python, C, C++[two]

Google Search (also known but as Google) is a search engine provided by Google. Treatment more than than 3.5 billion searches per day,[3] it has a 92% share of the global search engine market.[4] It is also the most-visited website in the world.[5]

The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search beliefs, and offers specialized interactive experiences, such equally flight status and parcel tracking, weather forecasts, currency, unit, and fourth dimension conversions, discussion definitions, and more than.

The primary purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other information, such as images or information contained in databases. It was originally developed in 1997 by Larry Page, Sergey Brin, and Scott Hassan.[half dozen] [7] [eight] In June 2011, Google introduced "Google Voice Search" to search for spoken, rather than typed, words.[9] In May 2012, Google introduced a Cognition Graph semantic search feature in the U.S.

Analysis of the frequency of search terms may betoken economic, social and health trends.[x] Data virtually the frequency of utilize of search terms on Google can be openly inquired via Google Trends and accept been shown to correlate with flu outbreaks and unemployment levels, and provide the information faster than traditional reporting methods and surveys. As of mid-2016, Google'southward search engine has begun to rely on deep neural networks.[eleven]

Search indexing

Google indexes hundreds of terabytes of information from web pages.[12] For websites that are currently downwardly or otherwise non available, Google provides links to cached versions of the site, formed past the search engine's latest indexing of that page.[13] Additionally, Google indexes some file types, being able to bear witness users PDFs, Word documents, Excel spreadsheets, PowerPoint presentations, certain Flash multimedia content, and plain text files.[14] Users can also actuate "SafeSearch", a filtering applied science aimed at preventing explicit and pornographic content from appearing in search results.[xv]

Despite Google search's immense index, sources generally presume that Google is merely indexing less than 5% of the total Internet, with the rest belonging to the deep spider web, inaccessible through its search tools.[12] [16] [17]

In 2012, Google changed its search indexing tools to demote sites that had been accused of piracy.[xviii] In Oct 2016, Gary Illyes, a webmaster trends analyst with Google, announced that the search engine would be making a dissever, chief spider web index dedicated for mobile devices, with a secondary, less up-to-date alphabetize for desktop utilize. The change was a response to the continued growth in mobile usage, and a push for web developers to adopt a mobile-friendly version of their websites.[19] [20] In December 2017, Google began rolling out the change, having already washed and then for multiple websites.[21]

"Caffeine" search architecture upgrade

In August 2009, Google invited web developers to test a new search architecture, codenamed "Caffeine", and give their feedback. The new architecture provided no visual differences in the user interface, just added significant speed improvements and a new "under-the-hood" indexing infrastructure. The move was interpreted in some quarters every bit a response to Microsoft'southward recent release of an upgraded version of its own search service, renamed Bing, also equally the launch of Wolfram Alpha, a new search engine based on "computational knowledge".[22] [23] Google announced completion of "Caffeine" on June 8, 2010, challenge 50% fresher results due to continuous updating of its index.[24]

With "Caffeine", Google moved its back-end indexing system away from MapReduce and onto Bigtable, the company's distributed database platform.[25] [26]

"Medic" search algorithm update

In August 2018, Danny Sullivan from Google announced a wide core algorithm update. As per current analysis done by the manufacture leaders Search Engine Lookout and Search Engine Land, the update was to drib down the medical and health-related websites that were not user friendly and were not providing practiced user experience. This is why the industry experts named it "Medic".[27]

Google reserves very high standards for YMYL (Your Money or Your Life) pages. This is because misinformation tin can affect users financially, physically, or emotionally. Therefore, the update targeted especially those YMYL pages that take low-quality content and misinformation. This resulted in the algorithm targeting health and medical-related websites more others. However, many other websites from other industries were also negatively affected.[28]

Performing a search

A definition link is provided for many search terms.

Google Search consists of a serial of localized websites. The largest of those, the google.com site, is the top most-visited website in the world.[5] Some of its features include a definition link for near searches including dictionary words, the number of results you got on your search, links to other searches (eastward.g. for words that Google believes to be misspelled, information technology provides a link to the search results using its proposed spelling), the ability to filter results to a date range,[29] and many more than.

Search syntax

Google search accepts queries as normal text, as well equally individual keywords.[30] It automatically corrects misspelled words, and yields the same results regardless of capitalization.[thirty] For more than customized results, one tin use a broad variety of operators, including, but non express to:[31] [32]

  • OR – Search for webpages containing one of two similar queries, such equally marathon OR race
  • - (minus sign) – Exclude a word or a phrase, so that "apple -tree" searches where word "tree" is non used
  • "" – Force inclusion of a word or a phrase, such as "tallest edifice"
  • * – Placeholder symbol assuasive for whatever substitute words in the context of the query, such equally "largest * in the world"
  • .. – Search within a range of numbers, such as "camera $l..$100"
  • site: – Search within a specific website, such every bit "site:youtube.com"
  • define: – Run across a definition of a discussion, such as "ascertain:phrase"
  • stocks: – Encounter the stock price of investments, such as "stocks:googl"
  • related: – Observe webpages related to specific URL addresses, such as "related:www.wikipedia.org"
  • cache: – Highlights the search-words within the buried pages, so that "cache:www.google.com xxx" shows cached content with word "thirty" highlighted.
  • @ – Search for a specific word on social media networks, such as "@twitter"

Query expansion

Google applies query expansion to submitted search queries, using techniques to deliver results that it considers "smarter" than the query users actually submitted. This technique involves several steps, including:[33]

  • Give-and-take stemming – Certain words tin can be reduced so other, similar terms, are as well found in results, and then that "translator" can also search for "translation"
  • Acronyms – Searching for abbreviations can also return results about the name in its full length, so that "NATO" tin show results for "North Atlantic Treaty Organization"
  • Misspellings – Google will oft propose correct spellings for misspelled words
  • Synonyms – In most cases where a discussion is incorrectly used in a phrase or judgement, Google search volition show results based on the correct synonym
  • Translations – The search engine can, in some instances, suggest results for specific words in a different language
  • Ignoring words – In some search queries containing inapplicable or insignificant words, Google search volition simply drib those specific words from the query

A screenshot of suggestions past Google Search when "wikip" is typed

In 2008, Google started to requite users autocompleted search suggestions in a list beneath the search bar while typing, originally with the estimate outcome count previewed for each listed search suggestion.[34]

"I'k Feeling Lucky"

"I'thousand Feeling Lucky" redirects here. For the 2011 book past Douglas Edwards, come across I'1000 Feeling Lucky (volume).

Google's homepage includes a button labeled "I'm Feeling Lucky". This feature originally allowed users to type in their search query, click the push button and be taken directly to the first event, bypassing the search results page. Clicking information technology while leaving the search box empty opened Google's archive of Doodles.[35] With the 2010 declaration of Google Instant, an automated feature that immediately displays relevant results as users are typing in their query, the "I'm Feeling Lucky" push disappears, requiring that users opt-out of Instant results through search settings to go along using the "I'yard Feeling Lucky" functionality.[36] In 2012, "I'm Feeling Lucky" was changed to serve every bit an advertisement for Google services; users hover their computer mouse over the push button, information technology spins and shows an emotion ("I'g Feeling Puzzled" or "I'm Feeling Trendy", for instance), and, when clicked, takes users to a Google service related to that emotion.[37]

Tom Chavez of "Rapt", a house helping to decide a website'south advertising worth, estimated in 2007 that Google lost $110 1000000 in revenue per year due to use of the button, which bypasses the advertisements constitute on the search results page.[38]

Special interactive features

Besides the primary text-based search-engine function of Google search, it also offers multiple quick, interactive features. These include, but are not limited to:[39] [40] [41]

  • Estimator
  • Time zone, currency, and unit conversions
  • Discussion translations
  • Flight condition
  • Local film showings
  • Weather forecasts
  • Population and unemployment rates
  • Packet tracking
  • Discussion definitions
  • Metronome
  • Whorl a die
  • "Practice a barrel roll" (search folio spins)
  • "Askew" (results show up sideways)

"OK Google" conversational search

During Google's developer conference, Google I/O, in May 2013, the company announced that users on Google Chrome and Chrome OS would be able to have the browser initiate an audio-based search by saying "OK Google", with no button presses required. After having the respond presented, users can follow upwards with additional, contextual questions; an example include initially asking "OK Google, volition it be sunny in Santa Cruz this weekend?", hearing a spoken answer, and answer with "how far is it from hither?"[42] [43] An update to the Chrome browser with vox-search functionality rolled out a calendar week subsequently, though it required a button press on a microphone icon rather than "OK Google" vox activation.[44] Google released a browser extension for the Chrome browser, named with a "beta" tag for unfinished development, shortly thereafter.[45] In May 2014, the company officially added "OK Google" into the browser itself;[46] they removed information technology in October 2015, citing depression usage, though the microphone icon for activation remained available.[47] In May 2016, 20% of search queries on mobile devices were done through voice.[48]

Search results

Page layout

At the height of the search folio, the approximate result count and the response time ii digits behind decimal is noted. Of search results, page titles and URLs, dates, and a preview text snippet for each result appears. Along with web search results, sections with images, news, and videos may appear.[49] The length of the previewed text snipped was experimented with in 2015 and 2017.[50] [51]

Universal search

"Universal search" was launched by Google on May 16, 2007, equally an idea that merged the results from different kinds of search types into one. Prior to Universal search, a standard Google search would consist of links only to websites. Universal search, all the same, incorporates a wide variety of sources, including websites, news, pictures, maps, blogs, videos, and more, all shown on the same search results folio.[52] [53] Marissa Mayer, then-vice president of search products and user experience, described the goal of Universal search every bit "we're attempting to break downward the walls that traditionally separated our diverse search backdrop and integrate the vast amounts of data available into one elementary prepare of search results.[54]

In June 2017, Google expanded its search results to cover available job listings. The data is aggregated from diverse major job boards and collected past analyzing company homepages. Initially only available in English, the feature aims to simplify finding jobs suitable for each user.[55] [56]

Rich snippets

In May 2009, Google appear that they would be parsing website microformats to populate search result pages with "Rich snippets". Such snippets include additional details well-nigh results, such as displaying reviews for restaurants and social media accounts for individuals.[57]

In May 2016, Google expanded on the "Rich snippets" format to offer "Rich cards", which, similarly to snippets, brandish more information about results, but shows them at the top of the mobile website in a swipeable carousel-like format.[58] Originally limited to movie and recipe websites in the U.s. only, the characteristic expanded to all countries globally in 2017.[59]

Now the web publishers can take greater command over the rich snippets. Preview settings from these meta tags volition become effective in mid-to-late October 2019 and may take nearly a week for the global rollout to complete.[60]

Knowledge Graph

The Knowledge Graph is a knowledge base used past Google to enhance its search engine's results with information gathered from a variety of sources.[61] This information is presented to users in a box to the right of search results.[62] Knowledge Graph boxes were added to Google's search engine in May 2012,[61] starting in the United States, with international expansion by the end of the year.[63] The information covered by the Noesis Graph grew significantly later on launch, tripling its original size within vii months,[64] and existence able to answer "roughly one-third" of the 100 billion monthly searches Google processed in May 2016.[65] The information is often used every bit a spoken reply in Google Assistant[66] and Google Home searches.[67] The Knowledge Graph has been criticized for providing answers without source attribution.[65]

Google Search has been accused of using a so-called naught-click search to prevent a large part of the traffic leaving its folio to third-party publishers. As a result, 71% of searches terminate on the Google search page. In instance of ane specific query out of 890,000 searches on Google, only xxx,000 resulted in the user clicking on the results website.[68]

Personal tab

In May 2017, Google enabled a new "Personal" tab in Google Search, letting users search for content in their Google accounts' diverse services, including email letters from Gmail and photos from Google Photos.[69] [70]

Google Discover

Google Discover, previously known equally Google Feed, is a personalized stream of articles, videos, and other news-related content. The feed contains a "mix of cards" which show topics of interest based on users' interactions with Google, or topics they choose to follow direct.[71] Cards include, "links to news stories, YouTube videos, sports scores, recipes, and other content based on what [Google] determined y'all're most probable to be interested in at that detail moment."[71] Users can also tell Google they're not interested in certain topics to avoid seeing hereafter updates.

Google Discover launched in Dec 2016[72] and received a major update in July 2017.[73] Another major update was released in September 2018, which renamed the app from Google Feed to Google Observe, updated the design, and adding more features.[74]

Discover can be plant on a tab in the Google app and by swiping left on the abode screen of certain Android devices. As of 2019, Google volition not permit political campaigns worldwide to target their ad to people to make them vote.[75]

Ranking of results

Google's ascension was largely due to a patented algorithm chosen PageRank which helps rank web pages that match a given search string.[76] When Google was a Stanford enquiry project, information technology was nicknamed BackRub because the engineering science checks backlinks to decide a site'due south importance. Other keyword-based methods to rank search results, used by many search engines that were over again popular than Google, would check how often the search terms occurred in a page, or how strongly associated the search terms were inside each resulting page. The PageRank algorithm instead analyzes homo-generated links assuming that web pages linked from many important pages are also of import. The algorithm computes a recursive score for pages, based on the weighted sum of other pages linking to them. PageRank is thought to correlate well with human concepts of importance. In improver to PageRank, Google, over the years, has added many other undercover criteria for determining the ranking of resulting pages. This is reported to comprise over 250 unlike indicators,[77] [78] the specifics of which are kept surreptitious to avoid difficulties created by scammers and help Google maintain an edge over its competitors globally.

PageRank was influenced past a similar page-ranking and site-scoring algorithm earlier used for RankDex, developed by Robin Li in 1996. Larry Page's patent for PageRank filed in 1998 includes a citation to Li'southward earlier patent. Li subsequently went on to create the Chinese search engine Baidu in 2000.[79] [80] [81]

In a potential hint of Google's future management of their Search algorithm, Google's then chief executive Eric Schmidt, said in a 2007 interview with the Financial Times: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What chore shall I take?'".[82] Schmidt reaffirmed this during a 2010 interview with The Wall Street Journal: "I actually recall most people don't want Google to answer their questions, they desire Google to tell them what they should be doing next."[83]

In 2013 the European Committee found that Google Search favored Google'due south ain products, instead of the all-time result for consumers' needs.[84] In February 2015 Google announced a major change to its mobile search algorithm which would favor mobile friendly over other websites. Nearly lx% of Google searches come from mobile phones. Google says information technology wants users to have admission to premium quality websites. Those websites which lack a mobile-friendly interface would exist ranked lower and information technology is expected that this update volition cause a shake-up of ranks. Businesses who fail to update their websites accordingly could see a dip in their regular websites traffic.[85]

Google optimization

Because Google is the about popular search engine, many webmasters endeavor to influence their website's Google rankings. An industry of consultants has arisen to help websites increase their rankings on Google and other search engines. This field, called search engine optimization, attempts to discern patterns in search engine listings, then develop a methodology for improving rankings to draw more searchers to their clients' sites. Search engine optimization encompasses both "on page" factors (similar body copy, title elements, H1 heading elements and image alt attribute values) and Off Folio Optimization factors (like ballast text and PageRank). The general thought is to affect Google's relevance algorithm by incorporating the keywords beingness targeted in various places "on page", in particular the championship element and the body copy (note: the college upward in the page, presumably the meliorate its keyword prominence and thus the ranking). Likewise many occurrences of the keyword, however, cause the page to wait doubtable to Google's spam checking algorithms. Google has published guidelines for website owners who would like to raise their rankings when using legitimate optimization consultants.[86] It has been hypothesized, and, allegedly, is the opinion of the owner of 1 business concern about which there have been numerous complaints, that negative publicity, for example, numerous consumer complaints, may serve as well to elevate folio rank on Google Search as favorable comments.[87] The particular problem addressed in The New York Times article, which involved DecorMyEyes, was addressed shortly thereafter past an undisclosed set in the Google algorithm. According to Google, it was not the oftentimes published consumer complaints almost DecorMyEyes which resulted in the loftier ranking just mentions on news websites of events which affected the firm such as legal actions against it. Google Search Panel helps to check for websites that apply duplicate or copyright content.[88]

"Hummingbird" search algorithm upgrade

In 2013, Google significantly upgraded its search algorithm with "Hummingbird". Its name was derived from the speed and accuracy of the hummingbird.[89] The change was announced on September 26, 2013, having already been in utilise for a month.[90] "Hummingbird" places greater emphasis on natural linguistic communication queries, considering context and significant over individual keywords.[89] Information technology also looks deeper at content on individual pages of a website, with improved ability to atomic number 82 users directly to the most appropriate folio rather than just a website's homepage.[91] The upgrade marked the nearly pregnant alter to Google search in years, with more than "homo" search interactions[92] and a much heavier focus on conversation and meaning.[89] Thus, spider web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development for on-site navigation.[93]

Google Doodles

On certain occasions, the logo on Google'due south webpage will change to a special version, known as a "Google Doodle". This is a moving-picture show, drawing, animation, or interactive game that includes the logo. It is unremarkably washed for a special event or day although not all of them are well known.[94] Clicking on the Doodle links to a string of Google search results about the topic. The first was a reference to the Called-for Human Festival in 1998,[95] [96] and others have been produced for the birthdays of notable people like Albert Einstein, historical events like the interlocking Lego cake'southward 50th ceremony and holidays like Valentine'due south Day.[97] Some Google Doodles have interactivity beyond a simple search, such as the famous "Google Pac-Man" version that appeared on May 21, 2010.

Smartphone apps

Google offers a "Google Search" mobile app for Android and iOS devices.[98] The mobile apps exclusively feature Google Discover and a "Collections" feature, in which the user tin save for later perusal whatsoever blazon of search result like images, bookmarks or map locations into groups. [99] Android devices were introduced to a preview of the feed in December 2016,[100] while information technology was made official on both Android and iOS in July 2017.[101] [102]

In April 2016, Google updated its Search app on Android to feature "Trends"; search queries gaining popularity appeared in the autocomplete box along with normal query autocompletion.[103] The update received significant backfire, due to encouraging search queries unrelated to users' interests or intentions, prompting the company to issue an update with an opt-out option.[104] In September 2017, the Google Search app on iOS was updated to characteristic the same functionality.[105]

In December 2017, Google released "Google Get", an app designed to enable use of Google Search on physically smaller and lower-spec devices in multiple languages. A Google blog post nigh designing "India-first" products and features explains that it is "tailor-made for the millions of people in [India and Indonesia] coming online for the get-go time".[106]

Discontinued features

Translate foreign pages

Until May 2013, Google Search had offered a feature to translate search queries into other languages. A Google spokesperson told Search Engine Land that "Removing features is always tough, but nosotros do think very hard about each decision and its implications for our users. Unfortunately, this feature never saw much pick up".[107]

Instant search

Instant search was announced in September 2010 as a characteristic that displayed suggested results while the user typed in their search query, initially just in select countries or to registered users.[108] The primary advantage of the new system was its ability to relieve fourth dimension, with Marissa Mayer, so-vice president of search products and user feel, proclaiming that the feature would relieve 2–five seconds per search, elaborating that "That may non seem like a lot at first, but it adds up. With Google Instant, nosotros estimate that we'll save our users 11 hours with each passing 2nd!"[109] Matt Van Wagner of Search Engine Land wrote that "Personally, I kind of like Google Instant and I think it represents a natural evolution in the way search works", and besides praised Google's efforts in public relations, writing that "With just a press briefing and a few well-placed interviews, Google has parlayed this relatively small speed improvement into an attention-grabbing front-folio news story".[110] The upgrade also became notable for the visitor switching Google Search'due south underlying engineering from HTML to AJAX.[111]

Instant Search could be disabled via Google's "preferences" card for those who didn't want its functionality.[112]

The publication 2600: The Hacker Quarterly compiled a list of words that Google Instant did non evidence suggested results for, with a Google spokesperson giving the post-obit argument to Mashable:[113]

In that location are several reasons you lot may not be seeing search queries for a particular topic. Among other things, nosotros apply a narrow set of removal policies for pornography, violence, and hate spoken communication. It's important to note that removing queries from Autocomplete is a hard problem, and not every bit unproblematic every bit blacklisting particular terms and phrases.

In search, we go more than than 1 billion searches each mean solar day. Because of this, we accept an algorithmic arroyo to removals, and just like our search algorithms, these are imperfect. We will keep to work to meliorate our approach to removals in Autocomplete, and are listening carefully to feedback from our users.

Our algorithms expect not simply at specific words, simply compound queries based on those words, and beyond all languages. So, for example, if at that place'south a bad word in Russian, we may remove a chemical compound discussion including the transliteration of the Russian word into English. We also look at the search results themselves for given queries. So, for example, if the results for a item query seem pornographic, our algorithms may remove that query from Autocomplete, fifty-fifty if the query itself wouldn't otherwise violate our policies. This arrangement is neither perfect nor instantaneous, and nosotros will continue to piece of work to get in better.

PC Magazine discussed the inconsistency in how some forms of the aforementioned topic are immune; for example, "lesbian" was blocked, while "gay" was not, and "cocaine" was blocked, while "crevice" and "heroin" were not. The report further stated that seemingly normal words were also blocked due to pornographic innuendos, about notably "scat", likely due to having ii completely dissever contextual meanings, one for music and one for a sex.[114]

On July 26, 2017, Google removed Instant results, due to a growing number of searches on mobile devices, where interaction with search, too every bit screen sizes, differ significantly from a computer.[115] [116]

Instant previews

"Instant previews" allowed previewing screenshots of search results' spider web pages without having to open them. The feature was introduced in November 2010 to the desktop website and removed in April 2013 citing low usage.[117] [118]

Defended encrypted search folio

Various search engines provide encrypted Web search facilities. In May 2010 Google rolled out SSL-encrypted web search.[119] The encrypted search was accessed at encrypted.google.com [120] Nevertheless, the web search is encrypted via Transport Layer Security (TLS) past default today, thus every search asking should be automatically encrypted if TLS is supported by the spider web browser.[121] On its support website, Google announced that the address encrypted.google.com would be turned off April 30, 2018, stating that all Google products and most new browsers utilize HTTPS connections every bit the reason for the discontinuation.[122]

Existent-Fourth dimension Search

Google Real-Fourth dimension Search was a feature of Google Search in which search results also sometimes included real-time information from sources such equally Twitter, Facebook, blogs, and news websites.[123] The characteristic was introduced on December 7, 2009[124] and went offline on July ii, 2011, after the deal with Twitter expired.[125] Real-Time Search included Facebook status updates beginning on February 24, 2010.[126] A feature similar to Real-Time Search was already available on Microsoft's Bing search engine, which showed results from Twitter and Facebook.[127] The interface for the engine showed a live, descending "river" of posts in the primary region (which could be paused or resumed), while a bar chart metric of the frequency of posts containing a certain search term or hashtag was located on the right hand corner of the page to a higher place a list of near frequently reposted posts and outgoing links. Hashtag search links were likewise supported, every bit were "promoted" tweets hosted by Twitter (located persistently on top of the river) and thumbnails of retweeted image or video links.

In January 2011, geolocation links of posts were fabricated bachelor aslope results in Real-Time Search. In addition, posts containing syndicated or attached shortened links were fabricated searchable past the link: query option. In July 2011 Real-Time Search became inaccessible, with the Real-Fourth dimension link in the Google sidebar disappearing and a custom 404 error page generated by Google returned at its old URL. Google originally suggested that the interruption was temporary and related to the launch of Google+;[128] they subsequently announced that it was due to the expiry of a commercial organization with Twitter to provide access to tweets.[129]

Privacy

Searches fabricated by search engines, including Google, leave traces. This raises concerns about privacy. In principle, if details of a user's searches are found, those with access to the information—principally state agencies responsible for law enforcement and like matters—can brand deductions about the user'south activities. This has been used for the detection and prosecution of lawbreakers; for example a murderer was found and convicted after searching for terms such as "tips with killing with a baseball game bat".[130]

A search may get out traces both on a computer used to brand the search, and in records kept by the search provider. When using a search engine through a browser programme on a estimator, search terms and other data may be stored on the computer by default, unless the browser is prepare not to do this, or they are erased. Saved terms may be discovered on forensic analysis of the figurer. An Internet service provider (ISP) or search engine provider (e.g. Google) may store records which chronicle search terms to an IP address and a fourth dimension.[131] Whether such logs are kept, and admission to them by constabulary enforcement agencies, is subject to legislation in different jurisdictions and working practices; the law may mandate, prohibit, or say nothing about logging of various types of information. Some search engines, located in jurisdictions where it is not illegal, make a characteristic of not storing user search information.[132]

The keywords suggested by the Autocomplete feature show a population of users' research which is made possible by an identity management system. Volumes of personal information are collected via Eddystone web and proximity beacons.[ commendation needed ]

Google has been criticized for placing long-term cookies on users' machines to shop these preferences, a tactic which too enables them to track a user's search terms and retain the data for more a year.[133]

Since 2012, Google Inc. has globally introduced encrypted connections for well-nigh of its clients, to featherbed governative blockings of the commercial and It services.[134]

Redesign

Product Sans, Google's typeface since 2015

In late June 2011, Google introduced a new await to the Google home page in gild to heave the employ of the Google+ social tools.[135]

I of the major changes was replacing the classic navigation bar with a black one. Google'south digital creative manager Chris Wiggins explains: "We're working on a project to bring you a new and improved Google experience, and over the next few months, y'all'll continue to meet more updates to our look and feel."[136] The new navigation bar has been negatively received past a vocal minority.[137]

In Nov 2013, Google started testing yellow labels for advertisements displayed in search results, to improve user experience. The new labels, highlighted in yellowish color, and aligned to the left of each sponsored link help users differentiate between organic and sponsored results.[138]

On December 15, 2016, Google rolled out a new desktop search interface that mimics their modular mobile user interface. The mobile design consists of a tabular pattern that highlights search features in boxes. and works by imitating the desktop Noesis Graph real manor, which appears in the correct-hand rail of the search engine result page, these featured elements ofttimes feature Twitter carousels, People Also Search For, and Top Stories (vertical and horizontal design) modules. The Local Pack and Answer Box were two of the original features of the Google SERP that were primarily showcased in this fashion, simply this new layout creates a previously unseen level of design consistency for Google results.[139]

Search products

Google Videos
Google Videos logo.png

Screenshot

Google Videos Homepage Search Engine Screenshot.png

A screenshot of the Google Videos homepage in 2016.

Type of site

 Video search engine
Bachelor in Multilingual
Owner Google
URL www.google.com/videohp
Commercial Aye
Registration Recommended
Launched August 20, 2012; 9 years agone  (2012-08-twenty)

In addition to its tool for searching web pages, Google also provides services for searching images, Usenet newsgroups, news websites, videos (Google Videos), searching past locality, maps, and items for auction online. Google Videos allows searching the World Broad Web for video clips.[140] The service evolved from Google Video, Google'south discontinued video hosting service that too allowed to search the web for video clips.[140]

In 2012, Google has indexed over 30 trillion web pages, and received 100 billion queries per calendar month.[141] Information technology also caches much of the content that information technology indexes. Google operates other tools and services including Google News, Google Shopping, Google Maps, Google Custom Search, Google Globe, Google Docs, Picasa (discontinued), Panoramio (discontinued), YouTube, Google Translate, Google Blog Search and Google Desktop Search (discontinued[142]).

There are also products bachelor from Google that are non direct search-related. Gmail, for case, is a webmail awarding, but still includes search features; Google Browser Sync does not offering any search facilities, although it aims to organize your browsing time.

Energy consumption

In 2009, Google claimed that a search query requires altogether about 1 kJ or 0.0003 kW·h,[143] which is enough to raise the temperature of ane liter of h2o by 0.24 °C. According to greenish search engine Ecosia, the manufacture standard for search engines is estimated to be about 0.2 grams of CO2 emission per search.[144] Google'south 40,000 searches per 2nd interpret to 8 kg CO2 per second or over 252 meg kilos of COtwo per yr.[145]

Criticism

Complaints nigh indexing

In 2003, The New York Times complained virtually Google's indexing, claiming that Google'south caching of content on its site infringed its copyright for the content.[146] In both Field v. Google and Parker v. Google, the U.s. District Court of Nevada ruled in favor of Google.[147] [148]

January 2009 malware bug

A screenshot of the error of Jan 31, 2009.

Google flags search results with the bulletin "This site may harm your reckoner" if the site is known to install malicious software in the groundwork or otherwise surreptitiously. For approximately 40 minutes on Jan 31, 2009, all search results were mistakenly classified equally malware and could therefore non be clicked; instead a warning message was displayed and the user was required to enter the requested URL manually. The problems was acquired by human fault.[149] [150] [151] [152] The URL of "/" (which expands to all URLs) was mistakenly added to the malware patterns file.[150] [151]

Possible misuse of search results

In 2007, a group of researchers observed a trend for users to rely on Google Search exclusively for finding information, writing that "With the Google interface the user gets the impression that the search results imply a kind of totality. ... In fact, one only sees a small part of what one could see if one too integrates other inquiry tools."[153]

In 2011, Google Search query results have been shown by Internet activist Eli Pariser to be tailored to users, effectively isolating users in what he defined as a filter bubble. Pariser holds algorithms used in search engines such every bit Google Search responsible for catering "a personal ecosystem of data".[154] Although contrasting views accept mitigated the potential threat of "informational dystopia" and questioned the scientific nature of Pariser's claims,[155] filter bubbles have been mentioned to account for the surprising results of the U.S. presidential election in 2016 alongside simulated news and repeat chambers, suggesting that Facebook and Google have designed personalized online realities in which "we only meet and hear what we like".[156]

FTC fines

In 2012, the U.s. Federal Merchandise Committee fined Google The states$22.5 million for violating their agreement not to violate the privacy of users of Apple's Safari spider web browser.[157] The FTC was also continuing to investigate if Google's favoring of their own services in their search results violated antitrust regulations.[158]

Large data and human bias

Google search engine robots are programmed to use algorithms that understand and predict human being behavior. The book, Race Subsequently Engineering science: Abolitionist Tools for the New Jim Code [159] by Ruha Benjamin talks almost human bias as a behavior that the Google search engine tin recognize. In 2016, some users google searched "three Blackness teenagers" and images of criminal mugshots of young African American teenagers came upward. And then, the users searched "3 White teenagers" and were presented with photos of smiling, happy teenagers. They also searched for "iii Asian teenagers", and very revealing photos of Asian girls and women appeared. Benjamin concluded that these results reflect human being prejudice and views on unlike ethnic groups. A group of analysts explained the concept of a racist calculator programme: "The idea here is that computers, unlike people, tin't exist racist simply we're increasingly learning that they do in fact have after their makers ... Some experts believe that this trouble might stem from the hidden biases in the massive piles of information that the algorithms procedure as they larn to recognize patterns ... reproducing our worst values".[159]

Trademark

As people talk about "googling" rather than searching, the company has taken some steps to defend its trademark, in an endeavor to forbid information technology from condign a generic trademark.[160] [161] This has led to lawsuits, threats of lawsuits, and the use of euphemisms, such as calling Google Search a famous web search engine.[162]

See also

  • Timeline of Google Search
  • Censorship past Google § Google Search
  • Google (verb)
  • Dragonfly (search engine)
  • Google flop
  • Google Panda
  • Google Penguin
  • Googlewhack
  • Halalgoogling
  • Reunion
  • List of search engines
  • Comparison of web search engines
  • History of Google
  • Listing of Google products

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Further reading

  • Google Hacks from O'Reilly is a book containing tips about using Google effectively. Now in its third edition (2006). ISBN 0-596-52706-3.
  • Google: The Missing Manual past Sarah Milstein and Rael Dornfest (O'Reilly, 2004). ISBN 0-596-00613-vi
  • How to Do Everything with Google by Fritz Schneider, Nancy Blachman, and Eric Fredricksen (McGraw-Colina Osborne Media, 2003). ISBN 0-07-223174-2
  • Google Power past Chris Sherman (McGraw-Colina Osborne Media, 2005). ISBN 0-07-225787-3
  • Barroso, Luiz Andre; Dean, Jeffrey; Hölzle, Urs (2003). "Spider web Search for a Planet: The Google Cluster Compages". IEEE Micro. 23 (2): 22–28. doi:10.1109/MM.2003.1196112. S2CID 15886858.

External links

  • Official website Edit this at Wikidata
  • The Original Google!
  • Google search trends

gylesprotiong.blogspot.com

Source: https://en.wikipedia.org/wiki/Google_Search